Marketing

Marketing

Prepares individuals to undertake and manage the process of developing both consumer and business markets and communicating product benefits to targeted market segments. Fulfills a portion of the Associate of Science degree in Business with a Major Concentration in Marketing. 

Program Learning Outcomes

Upon successful completion of this program, students should be able to:

• Develop and implement marketing strategies.
• Develop a comprehensive marketing plan.
• Construct and implement a promotional program.
• Research and analyze consumer decision parameters.

This Program Pathway will allow a full-time student to complete this program in 6 months. For students who require a part time pathway, please see a counselor for more information