BUS-12 — Opportunity Analysis for Entrepreneurs

About This Course

Transfer: CSU
2.00 units

Prerequisite: None.

Description: This course examines the entrepreneur's role in the global economy as an exploiter of opportunities. Topics include the creative search for ideas, the innovation process, and the opportunity analysis to screen for the best ideas. Learning activities cover the decisions needed to transform an idea into a business opportunity. 36 hours lecture. (Letter grade only)